US Secret Service Typical iPhone user’s coffee table? The consensus has always been that the iPhone is the “rich man’s phone.” iPhone owners — on average — earn more and spend more on apps and in-app purchases. And accordingly, ad rates are typically higher on iOS. This makes the iOS platform more attractive to app developers, despite Android’s larger install base, and helps drive a more vibrant ecosystem. But times are changing. Research from mobile tech company Moovweb has found that when it comes to e-commerce on iOS and Android, iPhone users are still slightly more valuable than Android users — but the gap is closing fast. Android is catching up on conversion rates — and amount spent per session For example: In Q1 of 2014 there was a 20% difference in “conversation rates” on mobile commerce sites between Android and iOS. Gap in conversion rates favouring iOS over Android: Q1 2014: 20% Q1 2015 5% A conversion rate is how likely a visitor to a site is “converted” into a sale — if 1 in 15 people visiting Amazon bought something, for example, that would be a 6% conversion rate. This 20% difference means that “in Q1 2014 an iPhone user was 25% more likely to make a purchase than an Android phone user.” And there was a similar gap in the amount spent per session — a 15% difference. This equates to an iPhone user spending an average of $1.18 for every dollar an Android user spent. A year later, however, and that gap is rapidly shrinking. Steve Kovach/Business Insider The Moto X actually sees higher conversion rates than the iPhone. In Q1 of 2015, there was only a 5% difference in conversion rate, meaning an iPhone user “is only 6% more likely to buy.” And Android users are also spending more — comparative to iPhone users — than ever before. There is now only a 9% difference in revenue per session, meaning that an iPhone now user spends just $1.10 for every dollar spent by an Android user. Gap in spend rates favouring iOS over Android: Q1 2014: 15% Q1 2015: 9% When it comes to certain kinds of devices, Moovweb found that some Android models had even higher conversion rates than the current-generation iPhone 6 and 6 Plus. Those included the Moto X, the HTC One M8, and the Droid Razr. This isn’t happening everywhere (but it is happening where it matters) REUTERS/Jason Lee Xiaomi, a low-end smartphone manufacturer that uses a forked version of Android is seeing huge growth in Asia. Of course, this isn’t a global trend. The data was drawn from “traffic to websites of North American retailers whose mobile websites we power,” Moovweb employee Anis Salvesen clarified to Business Insider. Obviously, in emerging markets like China and India where low-end Android handsets are proliferating, there will be a wild disparity in conversation rate and amount spent per session. And as the next billion come online, the gap might grow larger , not shrink. But it’s still a surprising shift, and suggests Apple can no longer rely on its userbase’s wealth in mature markets to give it the edge over Android. And it’s a shift that is also being repeated in other metrics. In a recent blog post, Andreessen Horowitz analyst Benedict Evans notes that an average Android user spends half as much an average iPhone user does. It’s a big difference, sure — but a year ago, Android users were only spending a quarter as much. Evans speculates that slowed growth of the Apple App Store revenue may indicate that people are spending less on average” — making it easier for Android users to catch up. He also notes that Google Play is now twice as big as the App Store (50 billion downloads every 12 months for Google vs. 25 billion for Apple); and that App Store revenue seems to have stalled while Google Play revenue, although lower, is still growing. Apple is losing its ace in the hole Justin Sullivan/Getty Images It’s a rare thing: Bad news for Apple. The premium spending power of its userbase has always been iOS’s trump card, negating Android’s vastly larger number of installs. It proved to advertisers and developers that it was the “stronger” device — and lent it aspirational value with consumers too. But if the purchasing power of Android users continues to grow, and the gap continues to shrink, this may not be the case for very much longer. NOW WATCH: This 50-year-old theory is the reason we all use iPhones and iPads Please enable Javascript to watch this video Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
過去一周,國際股市大地震。一是擔心美國升息,二是希臘接近倒債危機,三是中國股市過度投機,暴漲又暴跌,而新興市場則遭逢大筆賣超壓力。投資市場可說是飽受驚嚇。不過在震盪中,成熟國股市表現仍然優於新興市場。升息演習,債券利率升、美股小幅整理 擔心美國經濟表現穩健,Fed升息腳步逼近,債券市場第一波空襲警報響起,美公債殖利率漲至2.5%。但隨著美國陸續公布的經濟數據好壞參半,升息急迫性似乎不高。雖然市場在等待本周聯準會會議後的發言,但公債殖利率卻率先下跌,顯示近期升息機率不高。 較多投資機構預期,Fed最快9月升息,而且還有可能再延後,因此,短期市場震盪,可說是升息前演習。在這段演習期間,美股抗震力強,上下波幅不大。美股以盤代跌,多頭格局維持。新興市場成受災戶 但新興市場則劇烈震盪,股匯市皆跌,可說是災情慘重。顯示美國若升息、美元走強,新興市場在經濟面沒有強力支撐下,反而成為棄嬰。根據EPFR Global Data統計,今年以來至6月10日,外資在新興市場賣超高達260億美元,但此同時,在歐洲、日本卻是667億美元、232億美元的買超,資金流向透露了股市強弱走勢。 今年以來,歐洲、日本在經濟面有所改善,再加上QE助陣下,股市走出一波行情。短期內,日股在連漲五個月後,可能要進行小幅震盪修正,歐股則受到希臘風暴影響,自5月以來呈現修正走勢。希臘風險升高,但歐洲有復甦支撐 究竟希臘會不會倒債?不到最後一刻沒有人知道。不過,目前歐盟、IMF態度轉趨強硬,顯示已經為最壞情況愈做準備。而目前希臘10年公債殖利率再度攀升到12%以上,風險升高。但西班牙、義大利等公債殖利率雖有上升,但仍在2.5%之下,顯示希臘風暴並未蔓延至其他國家。 一般市場認為,過去幾年歐盟努力建構防火牆,再加上QE上路,對希臘風暴的應變能力增加,即使希臘倒債,應不至於演變為第二個雷曼事件。此外,今年以來歐洲區經濟復甦穩定,企業獲利持續改善,因此基金經理人仍將歐洲視為最想加碼的地區,甚至有經理人表示,不管希臘違約或脫離歐元區,都視為利空出盡,將是進場點。手上有歐股基金投資人,不彷耐心等待。中國股市短線面臨考驗 倒是今年以來頻頻讓投資人驚豔的大陸股市,近期將陷入整理。投資市場有擦鞋童理論,當大媽、農夫、大學生,都在談股票時,就是股市過熱的訊號。目前大陸股市過熱無庸置疑,許多新手投資人不懂得風險管理,反而急著靠股市賺大錢,近期已傳出有投資人因融資斷頭破產,而跳樓輕身的慘事,令人不勝唏噓。而過去投資俚語也說,當股市見血時就是做頭時,值得投資人警惕。 我先前文章提醒過,陸股是投機市場,散戶比重偏高容易暴漲暴跌。雖然目前從政策面、資金面、技術面來看,陸股仍偏向多頭格局,不過,投機市場該佔個人多少投資比重呢?只能投資人自己做好風險管控了。 (以上為個人看法,不作為投資建議,投資人請自行判斷投資風險)
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